Pharmacy

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Full traceability and documentation at all times

Hardford focused early on the pharmacy market and the potential that the channel has to reach its consumers with well-documented raw materials, customized products that sometimes also include specific product & environmental labels. The channel requires full documentation and traceability down to the smallest level, something that is and always has been a matter of course for us at Hardford.

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From Idea to Launch

Whether you're new to the pharmacy market or already established and looking to expand your product range, we support you from idea to launch. Our creative resources within R&D and packaging work closely with your organization to develop products that align with the opportunities you've identified, ensuring they meet all necessary requirements.

A Success Story in Brand Building

We were contacted by a company facing challenges with its brand following the deregulation of the pharmacy market. The brand risked becoming less visible on the shelves when competing with new brands, while deregulation also meant that the new retail players could potentially run their pharmacies more like international chains. A long-term strategy was developed to transform the brand from a neutral, unisex identity into a feminine brand that offers high quality at a great price, embodies beauty, and feels slightly luxurious.

This transition had to happen gradually over several years, with small steps and subtle changes to avoid alienating existing customers. With each re-launch, small adjustments were made— the logo was updated, more feminine colors were introduced into the design, and entirely new product categories were launched. These new categories had never before existed in the Swedish pharmacy market, allowing the brand to capture market share from other retail channels.

Today, the brand has strong credibility, a loyal customer base, and high market recognition.