Fashion Retail

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Fast-moving and trend-aware

The fashion industry is fast-moving, with the highest rate of new product launches to keep up with the latest trends, designs, or colors. Hardford has successfully and globally supplied this channel for more than 3 decades with products that adhere to exactly that.

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Flexibility and delivery precision

As products follow trends, the demand for quick adjustments and flexibility in production increases. Here, we manage the entire flow of the product range's variables – colors, packaging, and labels – combined with high demands on delivery reliability, ensuring that the product is always available when interest is at its peak.

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A demand for a Fast-Moving Assortment

Fashion retailers have always been close to Hardford’s heart and have been a key segment for us since the very beginning. Over the years, our clients have been spread across Europe, with stores worldwide. For many of these clients, this product category was entirely new, making our knowledge and expertise crucial for a successful project. Fashion retail is a fast-moving industry that demands quick adaptations, and our role is to develop product ranges and solutions that enable brands to keep up with these changes.

One of our clients, who previously had no assortment within this category, approached us with the idea of launching a beauty line that would evolve alongside the spring/summer and fall/winter seasons. With thorough market insights and long-term planning, a completely new category was introduced across all 2,000 stores worldwide. The assortment was refreshed every six months and remained a best-selling part of the client’s offering for 15 years. The new category attracted a previously untapped target audience and enabled expansion into several new areas.